Copyright 2005 Stallion, Inc
YOUR NEW CAR AWAITS YOU !!
Things You should know about Car buying. Any one whom sales in todays Auto Industry know that it is all about
strategy. And you should know that in any strategic game, the more you know about your opponent, the better.
When you are at a dealership, the car salesman will ask you lots of questions in order to learn as much about you as
he can. So to even the score, here are some important facts that you should know about him:

1. They need you more than you need them.

Car salesman are under a lot of stress. Since he or she works on commission, he doesn't eat or pay his rent if he
doesn't sell a car. That's a lot to live with. In addition, his Sales Manager is constantly pressuring him to sell, sell,
sell. So despite how cool and calm the salesman may appear on the surface, you can bet that underneath he's
probably desperate to sell you a car.

2. Who is not really in control ? They are, You are in Control Believe it !!!!

The car salesman operates under the illusion that he is in control of the car-buying situation, that he's running the
show. He's confident and smooth. Yet in actuality, you have the final say. And the car salesman knows this. He
knows that, at any point, you can simply say "no" to his offers and “no” to his come-ons and just walk away. That's
one of a salesman's biggest fears.


3. Remember !!! no matter what they do or say its all a show !!

The car-buying situation is very theatrical. The car salesman is very much an actor. And it's safe to assume that
much of his salesmanship and his lines and even his "sincerity" are, often, simply part of his performance. So do
yourself a favor - don't fall for any of it.

4. No salesman can be fully trusted.

When you ask the car salesman a question, he may give you an honest answer. Or he may lie. Or he may say he
doesn't know the answer because he really doesn't know. Or he may say he doesn't know because he wants you to
think that he's not as smart as he really is. (That's a common ploy.) In other words, because the car salesman is
under so much pressure to sell you a car, he may say anything to get you to buy. And he'll do it under the guise of
being a nice, honest, sincere guy. So to protect yourself, it pays to never fully trust any car salesman no matter how
friendly you may get with him and no matter how much you like him.

5. Aren't there any honest car salesmen?

Yes, of course there are -- just as there are honest politicians. But the problem is that there are so many
unscrupulous car salesmen and the nature of their game is so tricky. And it's sometimes the ones who seem the
most honest who are actually the trickiest. So play it safe. Be friendly with the car salesman. Treat him with respect.
But never forget that his intention is to take as much money from you as possible.